First Wave of Wii U Advertisements

The Wii U launch in North America is only two weeks away. And finally, Nintendo has begun its advertising campaign, mostly in the United States and the United Kingdom. The campaign includes short videos and print ads.

Below please find several launch videos.

The commercials don't do much for me personally, but I think they hit the right notes in terms of a successful advertising campaign. The ads show lots of kids playing with friends, and families crowded around the TV. I think the family-friendly, living room experience is the way to go with these early ads. Later ads can focus more on specific demographics, and more adult-themed games.


This is the first UK commercial:

The first US commercial:

The first New Super Mario Bros. U commercial: