Clearly Nintendo, which by most accounts initiated the sale, is looking to sell more systems before February 22, when Sony's newest handheld device, the Playstation Vita, launches in North America (Vita sales have so far lagged behind 3DS sales in Japan). Some have prognosticated that the sale is part of a permanent price drop, but there have been no official statements to support that theory. In any event, the 3DS at $149.99 is $100 cheaper than the base model PS Vita Wi-Fi, which retails at $249.99.
When they inevitably release one with a longer battery life, that's when I'll buy it. Or...when they release a new Zelda game, in which case I'll have no choice
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