Electonic Arts, the video game publishing giant, is no stranger to controversy. Early last year, consumers voted EA "Worst Company in America" on The Consumerist web site. EA has won many detractors over the years for its downloadable content abuses, its mistreatment of smaller studios, and its mismanagement of online servers.But today, it announced something that really is beyond the pale, something that cements its reputation as an anti-consumer juggernaut largely uninterested in evolving the medium we love so much. Today, EA announced it will build micro-transactions into all of its future games. For those unfamiliar with the term, micro-transaction are small payments, made in game and with real money, that unlock certain items: weapons, accessories, characters, maps, levels, etc. They are a big part of the "free-to-play" model, which some fans -- including myself -- deride as "free-to-play, pay-to-win." Most recently, EA built micro-transactions into Dead Space 3.
Speaking at a technology and media conference, EA's Blake Jorgensen explained the business decision:
"We are building into all of our games the ability to pay for things along the way; to get to a higher level. And consumers are enjoying and embracing that way of business."
I can only speak for myself, but I neither enjoy nor embrace such ugly business tactics. Micro-transactions are one of the many things currently wrong with the industry. It's a manipulative model that erodes the wholeness of a game by breaking it apart and hiding its component parts behind a paywall.
When I first read this news today, it was like getting punched in the stomach. Not because EA is trying its absolute best to rob video games of their art and integrity, but because I fear they will be successful.

























